03 Supply and Demand Flashcards
Substitutes
A good for which demand will increase if the price of a related good increases.
Complements
Two goods are complements if an increase in the price of one good leads to a decrease in the demand for the other (or a demand in the price of one good leads to an increase in the demand for the other).
Shortage
Implies that the quantity demanded is greater than the quantity supplied, indicating that the price is below equilibrium price.
Reservation price
A limit on the price of a good or service.
Demand curve
Illustrates the quantity buyers would purchase at each possible price, has a negative slope (consumers buy less at high price, more at lower price) (lower prices bring more buyers into market, lower prices cause existing buyers to buy more)
Motivation of buyers and sellers
Buyers want to benefit from the good, sellers want to make a profit
Market price balances two forces
Value buyers derive from the good
The cost to produce the good
The substitution effect
Buyers switch to substitutes when price goes up
The income effect
Buyers’ overall purchasing power goes down
The Low-Hanging Fruit Principle
Explains the upward sloping supply curve
Supply curve
Illustrates the quantity of a good that sellers are willing to offer at each price (if price is more than op cost, offer more)
Equilibrium
A system is in equilibrium when there is no tendency for it to change
Results from interaction of buyers and sellers
The equilibrium price
The price at which the supply and demand curves, no tendency to change price or quantity (quantity supplied equals quantity demanded)
The equilibrium quantity
The quantity at which the supply and demand curves intersect
The market equilibrium
Occurs when all buyers and sellers are satisfied with their respective quantities at the market price
Price ceiling
A maximum allowable price, set by law (e.g. rent controls)
If the controlled price is below equilibrium then..
Quantity demanded increases
Quantity supplied decreases
A shortage results, excess demand
Price floor
A minimum allowable price, set by law (e.g. minimum wage prevents employers offering low wages)
If the controlled price is above equilibrium then…
Quantity demanded decreases
Quantity supplied increases
A surplus results, excess supply
Incentive principle: excess demand
Each supplier has an incentive to increase the price in order to sell more