... Flashcards
Toursim
traveling for pleasure
Growth Activity
Can be both direct and indirect. It can also effect income,jobs and trade,
Demands on Tourism
Elastic and Inelastic
Marketing
researching a target market. it is also different from non-tourism marketing
globalization
mass media and internet gives access for promoting
multinational corporation
….
Co- operative agreements
managerial process of anticipating and satifing existing or potential wants.
Key factors
- Location
- Transportation
- Accommodation
- Communications
- Weather
Product Led Marketing
producing tourism assuming they would be sold
Sales Led Marketing
strategic thinker
Marketing plan
should be written, flexible and have time
Mission
provides value and a vision and direction of an idea that one hotel has to offer
Present Situation
analyzes the strength/weakness, controllable/uncontrollable competition
Future situation
objections/ smart choices