๐๐ ๐ซ๐ข๐๐ฎ๐ฅ๐ญ๐ฎ๐ซ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ง๐ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ Flashcards
Example of merchant middlemen * 1 point a. Wholesaler b. Retailer c. Broker d. both a and b
he behavior pattern of a firm in the industry
* 1 point a. Market conduct b. Market structure c. market performance d. pure competitive
Acts as the grease in the marketing machinery
* 1 point a. Selling b. Transportation c. Market intelligence d. All of the above
tudy of the various agencies and business structure which perform the marketing processes.
* 1 point a. Commodity approach b. Institutional approach c. Functional approach d. Structure โ conduct โ performance approach
Reason why farm prices are more volatile than non-food prices
* 1 point a. Inelastic demand b. Inelastic supply c. Unpredictable changes in food supply d. All of the above
The major factor that influence the existence of market channels
* 1 point a. Product delivery b. Structure c. Increased efficiency d. Organized transaction
Prices established in organized markets approximate equilibrium prices when
* 1 point a. Number of transaction is large b. There is government intervention c. There are few buyers and sellers d. There are no market information
Direct marketing is advisable if
* 1 point a. The total sales volume is small b. The market is scattered c. The product commands a high value per unit d. The product is highly perishable
One very important traditional marketing practice of Filipinos that still exists today is:
* 1 point a) โtawadโ b) Price by piece or โTingiโ c) โBuena manoโ d) All of the above
This has something to do with establishing uniform measures of both quantity and quality of a particular product in all places at all times.
* 1 point a) Standardization b) Grading c) Standardization and grading d) None of the above is correct
When eggs are classified into either small, medium or large, this marketing function is called: * 1 point a) Standardization and grading b) grading only c) standardization only d) none of the above is correct
In marketing, there is always a possibility of loss that a person has to accept. This is a kind of marketing function called: * 1 point Financing Risk-bearing Market intelligence Bankruptcy
When Land Bank of the Philippines extends loans to farmers in order to finance their farm operations, this kind of facilitating function is called: * 1 point Extension Financing Lending Risk-bearing
It is the first โPโ in the marketing mix is: * 1 point a) Price b) Product c) Promotion d) People
Consider the following hypothetical data on cabbage:
Farm Price : P8/kg (farmer sold immediately to the wholesaler)
Production cost : P2.75/kg
Wholesale Price : P12/kg
Retail Price : P20/kg ( the retailer bought from the wholesaler)
Marketing cost: P0.85/kg
