阅读-推销书 Flashcards
10本值得推荐的销售书籍，你看过几本？
How many of the 10 recommended sales books have you read?
本书根据作者真实职场经历而写成的。
This book is based on the author’s real work experience.
这本书绝对是你憋尿都想一口气读完的一本实操性的书籍，书中很多案例和小故事都值得我们去学习、借鉴。
오줌을 참아도 단숨에 다 읽고 싶은 실전적인 책으로, 많은 사례와 에피소드를 참고 배울 만하다. 憋尿 Biē niào 实操性 借鉴[jièjiàn]借鉴 Verb 1.참고로 하다. 거울로 삼다. (=借镜
书中有提到思维定式的局限，大家可以翻阅查看。
There are limitations of thinking patterns mentioned in the book. You can read them.
这是一本实战性强的销售书籍，有高人指点，很接地气。根本不谈出身、学历、人脉、运气和道，上午看了下午就能用。
人脉[rénmài]人脉
Noun
1.인맥.
指点 give directions ; show how
读一遍：感悟反思，血脉卉张；读二遍：一技傍身，大有进步；读五遍：一年成为职场达人。
感悟[gǎnwù]
1.느끼어 깨닫다.
第一篇：徒手打市场，两年成百万新贵 一、撞进报社
徒手打市场- Túshǒu dǎ shìchǎng
撞进报社- zhuàng jìn bàoshè
一、撞进报社
1、 Run into a newspaper
1994年开春，北京城。我从化工大学即将毕业，满怀希望冲进人才市场，放眼一望，嚯，茫茫然，学子们挤满了招聘现场，却发现满场只招化工专业一人！班里还有百八十人嗷嗷待哺呢，咱专业学问和心气都拼不过他们，得，赶紧转行吧。主意拿定，我踏上了曲折的应聘之路。
我踏上了曲折的应聘之路 - Qūzhé de yìngpìn zhī lù.
우여곡절의 입사 길.
虽然专业差，没经验等客观条 件让咱屡战屡败，但我不胆怯，依旧猛打猛一冲。
비록 전공이 떨어지고 경험이 없는 등 객관적인 조건 때문에 연전연패했지만, 나는 겁내지 않고 여전히 맹렬하게 일격을 가했다.
胆怯[dǎnqiè]胆怯
ADJ.
1.겁내다. 위축되다. (=胆憷)
“愿意！干啥都成！”我豁出去了，只要有份工作就行。
“Yes! Do anything I’ll give it up as long as I have a job.
我豁出去了 - Wǒ huōchuqùle
“你认为拉广告诀窍是什么？”考官不动声色问道。
“What do you think is the key to advertising?” The examiner asked quietly.
诀窍 - Juéqiào
“像袁世凯一样，见人说人话，见鬼说鬼话！”
“Like Yuan Shikai, he talks when he sees people and talks when he sees ghosts!”
……考官最后一个问题：“你还有什么问题？”
… the examiner’s last question: “what else do you have?”
“好，等通知。”面试不过几分钟，便痛快打发我走人了。
"OK, wait for the notice." Within minutes of the interview, I was sent away. 打发[dǎ‧fa]打发 Verb 1.파견하다. 보내다. 2.가게[떠나게] 하다. 내쫓다. 해고하다.
三天后，喜讯传来。
喜讯传来 - xǐxùn chuán lái.
再次见到报社考官，才知他姓杨，是广告部老总。杨总和蔼问道：“蓝小雨，你好粗心，把学生证丢下不管了？”
粗心[cūxīn]粗心
ADJ.
1.(생각하는 것이) 데면데면하다. 세심하지 못하다. 부주의하다. (=粗疏, 马虎), (↔细心)
“不是粗心，是故意喽。
lóu
“哦？为什么？”一句话，逗起杨总的兴趣。
逗起杨总的兴趣 - dòu qǐ yáng zǒng de xìngqù.
“Oh? Why? “ In a word, it amuses general manager Yang.
我故意扔下学生证，取证一件 时，还有机会再见到考官，反正没被录取，说话能随便些，这样我好打听不录用的缘由，多听听人家的意见和建议，为下次面试多做准备。”
这样我好打听不录用的缘由 - listen to other people’s opinions and suggestions,
Zhèyàng wǒ hǎo dǎtīng bù lùyòng de yuányóu,
跟发现宝贝似的，杨总拍着我肩膀笑着说：“呵呵，有意思。看来你有信心，求上进，是棵苗儿，但你没经验，也没专业，更要珍惜机会。
是棵苗儿 - Shì kē miáo er
广告发财机会多的是，只要努力，有你笑的那一天！”
There are many opportunities for advertising to make a fortune. As long as you work hard, you will laugh one day
杨总谆谆教导很让我受用，几年以后，我从国内某著名一乳一制品巨头分公司的小部长起步，五年跃升为董事长助理，同时担任企划总监、广告总监、工程总监和设计总监，部门猛将如云，横跨四大领域，成为职场达人。
部门猛将如云 - Bùmén měngjiàng rú yún
横跨四大领域，成为职场达人 - héng kuà sì dà lǐngyù, chéngwéi zhíchǎng dá rén.
At the same time, I served as the director of planning, advertising, engineering and design. My department was as strong as a cloud, spanning four major fields and becoming a professional talent.
印象深刻，当年跟我一同进报社的有47人个新广告业务员，有高谈阔论的，有指点一江一 山的，有嘻嘻哈哈的，有低头不语的，还有像我蔫呆发傻的，办公室里人头晃动，一片闹哄哄景象。
당시 신문사에 합류 한 47 명의 새로운 광고 판매원이있었습니다. 어떤 사람은 말하고, 어떤 사람은 조언을했고, 어떤 사람은 웃으며, 어떤 사람은 조용히 고개를 숙이고, 어떤 사람은 저처럼 멍청했습니다. 사무실, 시끄러운 장면.
还有像我蔫呆发傻的-Hái yǒu xiàng wǒ niān dāi fāshǎ de
办公室里人头晃动 - bàngōngshì lǐ réntóu huàngdòng
报社考核严格，每人月度销一售任务5万，提成按业绩20%计，底薪300块，俩月累计没完成8万任务，立即开路走人！报社制定20%的提成制度，犯傻？嘿，广告要是好拉，顶多5%提成。
The newspaper has strict assessment. Each person sells 50000 sales tasks every month, and the Commission is 20% of the performance. The base salary is 300 yuan. The two months have not completed 80000 tasks in total, so they will immediately open the way to go! The newspaper is stupid to make 20% commission system? Hey, if the ad is good, you can get 5% more.
底薪- Dǐxīn
重赏之下必有勇夫，一口气招来47个业务员，那是在进行业务淘汰赛！但我不知深浅，心中窃喜连连：“20%提成？就是说拉到10万广告，报社奖我2万？MD，干！往死里干！”
Under the heavy reward, there must be brave men. 47 salesmen are recruited at one go. That’s a business elimination competition! But I didn’t know the depth of it, and I was overjoyed: “20% commission? That is to say, if I get 100000 advertisements, the newspaper will award me 20000? MD, do it! Go to death
重赏之下必有勇夫
-Zhòng shǎng zhī xià bì yǒu yǒngfū
속담 중상 아래에는 반드시 용기 있는 자가 있다. 큰 상을 준다 하면 있는 힘을 다한다
招来
불러오다
不知深浅
Bùzhī shēnqiǎn
not to know the depth of things
我不懂广告，跟A3白纸相仿，内心不免起急，一边找书充电，一边请教身边高手，今天问双通栏和半版本质区别，明天问中缝广告该找哪类客户，总之，脑子似混沌初开一般。当然，头个月肯定颗粒无收啦，顺其自然收到一封警告信，看不没看，随手撕个粉碎，扔进垃圾篓！靠，我能轻易举手投降？别逗了。
I don’t know advertising. It’s like A3 white paper. I’m in a hurry. I’m looking for books to recharge my batteries, and I’m consulting experts around me. Today I ask about the essential difference between the double column and the half edition, and tomorrow I ask about the type of customers I should look for in the middle of the line. In a word, my mind seems to be in a state of chaos. Of course, there must be no harvest in the first month. Naturally, I received a warning letter. I tore it into pieces and threw it into the trash! Shit, can I just raise my hand? Stop teasing me.
相仿 similar ; much alike ; more or less the same
Xiāngfǎng
中缝 centre joint
Zhōngfèng
颗粒无收 No kernels or seeds are gathered, as in a year o
Kēlì wú shōu
顺其自然 let nature take its course ; in accordance with it
Shùn qí zìrán
举手投降 raise one’s arms in surrender
Jǔ shǒu tóuxiáng
尽管我早来晚走，但没几个客户能喊我过去谈广告，即使过去见到客户，也只是寒暄而已。广告业绩？唉，洗洗睡吧。
Although I come early and leave late, few clients can call me to talk about advertising. Even if I met clients in the past, it was just a greeting. Advertising performance? Oh, wash and sleep.
寒暄 exchange of amenities
Hánxuān
经过一个月反思，忽然顿悟：“盲目打电话，全是蜻蜓点水，没点一交一 情，他们能救我于水火？！只有选择潜在客户，天天拜访，才有成功希望。”
After a month’s reflection, I suddenly realized: “if I make a blind phone call, it’s all dragonflies skimming the water. If I don’t make friends, they can save me from fire and water!”?! Only by choosing potential customers and visiting them every day can we have the hope of success. “
反思 self-examination ; introspection
Fǎnsī
忽然 suddenly ; all of a sudden ; unexpectedly
Hūrán
顿悟 insight
Dùnwù
盲目 blind
Mángmù
盲目 blind
Mángmù
蜻蜓点水 like a dragonfly skimming the surface of the water – touch on sth. without going into it deeply ; a dragonfly skims the water surface ; scratch the surface ; touch superficially
Qīngtíngdiǎnshuǐ
潜在客户 potential customers
Qiánzài kèhù
我找来很多报纸广告，一张张查看，最后把目光锁定在一家天津保健制鞋公司。
I found a lot of newspaper advertisements and checked them one by one. Finally, I focused on a Tianjin health care shoe company.
