阅读-推销书

Question 1

10本值得推荐的销售书籍，你看过几本？

Answer 1

How many of the 10 recommended sales books have you read?

Question 2

本书根据作者真实职场经历而写成的。

Answer 2

This book is based on the author’s real work experience.

Question 3

这本书绝对是你憋尿都想一口气读完的一本实操性的书籍，书中很多案例和小故事都值得我们去学习、借鉴。

Answer 3

오줌을 참아도 단숨에 다 읽고 싶은 실전적인 책으로, 많은 사례와 에피소드를 참고 배울 만하다.
憋尿 Biē niào
实操性
借鉴[jièjiàn]借鉴
Verb
1.참고로 하다. 거울로 삼다. (=借镜

Question 4

书中有提到思维定式的局限，大家可以翻阅查看。

Answer 4

There are limitations of thinking patterns mentioned in the book. You can read them.

Question 5

这是一本实战性强的销售书籍，有高人指点，很接地气。根本不谈出身、学历、人脉、运气和道，上午看了下午就能用。

Answer 5

人脉[rénmài]人脉
Noun
1.인맥.
指点 give directions ; show how

Question 6

读一遍：感悟反思，血脉卉张；读二遍：一技傍身，大有进步；读五遍：一年成为职场达人。

Answer 6

感悟[gǎnwù]

1.느끼어 깨닫다.

Question 7

第一篇：徒手打市场，两年成百万新贵 一、撞进报社

Answer 7

徒手打市场- Túshǒu dǎ shìchǎng

撞进报社- zhuàng jìn bàoshè

Question 8

一、撞进报社

Answer 8

1、 Run into a newspaper

Question 9

1994年开春，北京城。我从化工大学即将毕业，满怀希望冲进人才市场，放眼一望，嚯，茫茫然，学子们挤满了招聘现场，却发现满场只招化工专业一人！班里还有百八十人嗷嗷待哺呢，咱专业学问和心气都拼不过他们，得，赶紧转行吧。主意拿定，我踏上了曲折的应聘之路。

Answer 9

我踏上了曲折的应聘之路 - Qūzhé de yìngpìn zhī lù.

우여곡절의 입사 길.

Question 10

虽然专业差，没经验等客观条 件让咱屡战屡败，但我不胆怯，依旧猛打猛一冲。

Answer 10

비록 전공이 떨어지고 경험이 없는 등 객관적인 조건 때문에 연전연패했지만, 나는 겁내지 않고 여전히 맹렬하게 일격을 가했다.
胆怯[dǎnqiè]胆怯
ADJ.
1.겁내다. 위축되다. (=胆憷)

Question 11

“愿意！干啥都成！”我豁出去了，只要有份工作就行。

Answer 11

“Yes! Do anything I’ll give it up as long as I have a job.

我豁出去了 - Wǒ huōchuqùle

Question 12

“你认为拉广告诀窍是什么？”考官不动声色问道。

Answer 12

“What do you think is the key to advertising?” The examiner asked quietly.

诀窍 - Juéqiào

Question 13

“像袁世凯一样，见人说人话，见鬼说鬼话！”

Answer 13

“Like Yuan Shikai, he talks when he sees people and talks when he sees ghosts!”

Question 14

……考官最后一个问题：“你还有什么问题？”

Answer 14

… the examiner’s last question: “what else do you have?”

Question 15

“好，等通知。”面试不过几分钟，便痛快打发我走人了。

Answer 15

"OK, wait for the notice." Within minutes of the interview, I was sent away.
打发[dǎ‧fa]打发
Verb
1.파견하다. 보내다.
2.가게[떠나게] 하다. 내쫓다. 해고하다.

Question 16

三天后，喜讯传来。

Answer 16

喜讯传来 - xǐxùn chuán lái.

Question 17

再次见到报社考官，才知他姓杨，是广告部老总。杨总和蔼问道：“蓝小雨，你好粗心，把学生证丢下不管了？”

Answer 17

粗心[cūxīn]粗心
ADJ.
1.(생각하는 것이) 데면데면하다. 세심하지 못하다. 부주의하다. (=粗疏, 马虎), (↔细心)

Question 18

“不是粗心，是故意喽。

Answer 18

lóu

Question 19

“哦？为什么？”一句话，逗起杨总的兴趣。

Answer 19

逗起杨总的兴趣 - dòu qǐ yáng zǒng de xìngqù.

“Oh? Why? “ In a word, it amuses general manager Yang.

Question 20

我故意扔下学生证，取证一件 时，还有机会再见到考官，反正没被录取，说话能随便些，这样我好打听不录用的缘由，多听听人家的意见和建议，为下次面试多做准备。”

Answer 20

这样我好打听不录用的缘由 - listen to other people’s opinions and suggestions,
Zhèyàng wǒ hǎo dǎtīng bù lùyòng de yuányóu,

Question 21

跟发现宝贝似的，杨总拍着我肩膀笑着说：“呵呵，有意思。看来你有信心，求上进，是棵苗儿，但你没经验，也没专业，更要珍惜机会。

Answer 21

是棵苗儿 - Shì kē miáo er

Question 22

广告发财机会多的是，只要努力，有你笑的那一天！”

Answer 22

There are many opportunities for advertising to make a fortune. As long as you work hard, you will laugh one day

Question 23

杨总谆谆教导很让我受用，几年以后，我从国内某著名一乳一制品巨头分公司的小部长起步，五年跃升为董事长助理，同时担任企划总监、广告总监、工程总监和设计总监，部门猛将如云，横跨四大领域，成为职场达人。

Answer 23

部门猛将如云 - Bùmén měngjiàng rú yún
横跨四大领域，成为职场达人 - héng kuà sì dà lǐngyù, chéngwéi zhíchǎng dá rén.
At the same time, I served as the director of planning, advertising, engineering and design. My department was as strong as a cloud, spanning four major fields and becoming a professional talent.

Question 24

印象深刻，当年跟我一同进报社的有47人个新广告业务员，有高谈阔论的，有指点一江一 山的，有嘻嘻哈哈的，有低头不语的，还有像我蔫呆发傻的，办公室里人头晃动，一片闹哄哄景象。

Answer 24

당시 신문사에 합류 한 47 명의 새로운 광고 판매원이있었습니다. 어떤 사람은 말하고, 어떤 사람은 조언을했고, 어떤 사람은 웃으며, 어떤 사람은 조용히 고개를 숙이고, 어떤 사람은 저처럼 멍청했습니다. 사무실, 시끄러운 장면.
还有像我蔫呆发傻的-Hái yǒu xiàng wǒ niān dāi fāshǎ de
办公室里人头晃动 - bàngōngshì lǐ réntóu huàngdòng

Question 25

报社考核严格，每人月度销一售任务5万，提成按业绩20%计，底薪300块，俩月累计没完成8万任务，立即开路走人！报社制定20%的提成制度，犯傻？嘿，广告要是好拉，顶多5%提成。

Answer 25

The newspaper has strict assessment. Each person sells 50000 sales tasks every month, and the Commission is 20% of the performance. The base salary is 300 yuan. The two months have not completed 80000 tasks in total, so they will immediately open the way to go! The newspaper is stupid to make 20% commission system? Hey, if the ad is good, you can get 5% more.
底薪- Dǐxīn

Question 26

重赏之下必有勇夫，一口气招来47个业务员，那是在进行业务淘汰赛！但我不知深浅，心中窃喜连连：“20%提成？就是说拉到10万广告，报社奖我2万？MD，干！往死里干！”

Answer 26

Under the heavy reward, there must be brave men. 47 salesmen are recruited at one go. That’s a business elimination competition! But I didn’t know the depth of it, and I was overjoyed: “20% commission? That is to say, if I get 100000 advertisements, the newspaper will award me 20000? MD, do it! Go to death

Question 27

重赏之下必有勇夫

-Zhòng shǎng zhī xià bì yǒu yǒngfū

Answer 27

속담 중상 아래에는 반드시 용기 있는 자가 있다. 큰 상을 준다 하면 있는 힘을 다한다

Question 28

招来

Answer 28

불러오다

Question 29

不知深浅

Bùzhī shēnqiǎn

Answer 29

not to know the depth of things

Question 30

我不懂广告，跟A3白纸相仿，内心不免起急，一边找书充电，一边请教身边高手，今天问双通栏和半版本质区别，明天问中缝广告该找哪类客户，总之，脑子似混沌初开一般。当然，头个月肯定颗粒无收啦，顺其自然收到一封警告信，看不没看，随手撕个粉碎，扔进垃圾篓！靠，我能轻易举手投降？别逗了。

Answer 30

I don’t know advertising. It’s like A3 white paper. I’m in a hurry. I’m looking for books to recharge my batteries, and I’m consulting experts around me. Today I ask about the essential difference between the double column and the half edition, and tomorrow I ask about the type of customers I should look for in the middle of the line. In a word, my mind seems to be in a state of chaos. Of course, there must be no harvest in the first month. Naturally, I received a warning letter. I tore it into pieces and threw it into the trash! Shit, can I just raise my hand? Stop teasing me.

Question 31

相仿 similar ; much alike ; more or less the same

Answer 31

Xiāngfǎng

Question 32

中缝 centre joint

Answer 32

Zhōngfèng

Question 33

颗粒无收 No kernels or seeds are gathered, as in a year o

Answer 33

Kēlì wú shōu

Question 34

顺其自然 let nature take its course ; in accordance with it

Answer 34

Shùn qí zìrán

Question 35

举手投降 raise one’s arms in surrender

Answer 35

Jǔ shǒu tóuxiáng

Question 36

尽管我早来晚走，但没几个客户能喊我过去谈广告，即使过去见到客户，也只是寒暄而已。广告业绩？唉，洗洗睡吧。

Answer 36

Although I come early and leave late, few clients can call me to talk about advertising. Even if I met clients in the past, it was just a greeting. Advertising performance? Oh, wash and sleep.

Question 37

寒暄 exchange of amenities

Answer 37

Hánxuān

Question 38

经过一个月反思，忽然顿悟：“盲目打电话，全是蜻蜓点水，没点一交一 情，他们能救我于水火？！只有选择潜在客户，天天拜访，才有成功希望。”

Answer 38

After a month’s reflection, I suddenly realized: “if I make a blind phone call, it’s all dragonflies skimming the water. If I don’t make friends, they can save me from fire and water!”?! Only by choosing potential customers and visiting them every day can we have the hope of success. “

Question 39

反思 self-examination ; introspection

Answer 39

Fǎnsī

Question 40

忽然 suddenly ; all of a sudden ; unexpectedly

Answer 40

Hūrán

Question 41

顿悟 insight

Answer 41

Dùnwù

Question 42

盲目 blind

Answer 42

Mángmù

Question 43

盲目 blind

Answer 43

Mángmù

Question 44

蜻蜓点水 like a dragonfly skimming the surface of the water – touch on sth. without going into it deeply ; a dragonfly skims the water surface ; scratch the surface ; touch superficially

Answer 44

Qīngtíngdiǎnshuǐ

Question 45

潜在客户 potential customers

Answer 45

Qiánzài kèhù

Question 46

我找来很多报纸广告，一张张查看，最后把目光锁定在一家天津保健制鞋公司。

Answer 46

I found a lot of newspaper advertisements and checked them one by one. Finally, I focused on a Tianjin health care shoe company.