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Learn Brand Building

Study Brand Building using smart web & mobile flashcards created by top students, teachers, and professors. Prep for a quiz or learn for fun!
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  • International brand management
    International brand management

    International brand management

    By: Amber Van Wageningen
    chapter 1: Brands and brand management, Chapter 2: CBBE and positioning, Chapter 3: Brand resonance and the brand value chain ...
    16
    Decks
    106
    Flashcards
    2
    Learners
  • PRIN MKTG
    PRIN MKTG

    PRIN MKTG

    By: Chanawee Kasuwan
    Chapter 1: Marketing — Creating and Capturing Customer Value, Chapter 3: Analyzing the Marketing Environment, Chapter 4: Managing Marketing Information — to Gain Customer Insights ...
    13
    Decks
    228
    Flashcards
    8
    Learners
  • COMM223
    COMM223

    COMM223

    By: L G
    Chapter1: Creating Customer Value And Engagement, Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships, Chapter3: Analyzing The Marketing Environment ...
    12
    Decks
    289
    Flashcards
    2
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Daniel Tobon
    Consumer Markets and Consumer Buyer Behavior, Business Markets and Business Buyer Behavior, Products, Services, and Brands: Building Customer Value ...
    6
    Decks
    134
    Flashcards
    3
    Learners
  • MKTG3600
    MKTG3600

    MKTG3600

    By: Tom Jarvis
    Weeks 1 -3 - The marketing process (Understanding the marketing problem and situation analysis), Week 4-7 - Developing Strategy and Building Brands (Product/ Service), Week 8-11: Execution (Communications)
    3
    Decks
    107
    Flashcards
    2
    Learners
  • 100X MINDSET WITH JOHN MARK STEVENSON
    100X MINDSET WITH JOHN MARK STEVENSON

    100X MINDSET WITH JOHN MARK STEVENSON

    By: mohi miah
    ABOUT 100x, PERSONAL BRAND GAME PLAN, CONTENT, CONVERSIONS, CASH ...
    8
    Decks
    32
    Flashcards
    1
    Learner
  • MKTG201
    MKTG201

    MKTG201

    By: Tom leFleming
    Lec 2 marketing planning, lec 3 - understanding competitors and consumers, Lec 5 developing the value offering ...
    7
    Decks
    62
    Flashcards
    1
    Learner
  • GSBA 542 - Fall 2023
    GSBA 542 - Fall 2023

    GSBA 542 - Fall 2023

    By: Nelly Tian
    Great Leadership Starts With Self-Awareness (Forbes), 5 Simple Ways to Become a Better Leader Today (Inc.), What Google Learned From Its Quest to Build the Perfect Team (Duhigg) ...
    28
    Decks
    704
    Flashcards
    3
    Learners
  • 1-HBS-strategy/marketing
    1-HBS-strategy/marketing

    1-HBS-strategy/marketing

    By: a m
    1-what is strategy, 2-the 5 competitive forces that shape strategy, 3-reinveting your business model ...
    20
    Decks
    108
    Flashcards
    1
    Learner
  • Unit 3.1 Marketing
    Unit 3.1 Marketing

    Unit 3.1 Marketing

    By: Katrina Wallage
    Chapter 1 Marketing and market research, Chapter 2 Product trial and repeat purchase, Chapter 3 Product life cycle ...
    5
    Decks
    58
    Flashcards
    3
    Learners
  • Brand Management 2
    Brand Management 2

    Brand Management 2

    By: Meagan L
    Building a Brand: Marketing Programs, Brand Management
    2
    Decks
    148
    Flashcards
    1
    Learner
  • Theories of Marketing
    Theories of Marketing

    Theories of Marketing

    By: Puk slewe
    1.1 Knowledge clip Customer experience management, 1.2 kc: network paradigm, 1.3 lecture 1 ...
    40
    Decks
    516
    Flashcards
    2
    Learners
  • Strategic Marketing
    Strategic Marketing

    Strategic Marketing

    By: Salomé B-p
    Conventional and new approaches to marketing, Marketing capabilities and market orientation, Building the market driven organization ...
    7
    Decks
    72
    Flashcards
    1
    Learner
  • Principles Of Marketing V.18
    Principles Of Marketing V.18

    Principles Of Marketing V.18

    By: Karl Graham
    Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment ...
    9
    Decks
    61
    Flashcards
    1
    Learner
  • Marketing Exam
    Marketing Exam

    Marketing Exam

    By: Jamilyn Moreau
    Chapter 10 | Developing Products & Services, Chapter 11 |Managing Successful Products & Brands, Chapter 13 | Building the Price Foundation ...
    9
    Decks
    114
    Flashcards
    1
    Learner
  • Department Bulletins
    Department Bulletins

    Department Bulletins

    By: Zane Archer
    No. 05-14 - PROCEDURES FOR ACCEPTING A NEWBORN- SAFE SURRENDERED BABY LAW, No. 08-04 - IMPLEMENTATION AND PROCEDURES FOR TATTOO, SCARIFICATION AND BRANDING POLICY, Department bulletin 15-11:RISK MANAGEMENT POLICY AND FIREFIGHTER EMERGENCY/ MAYDAY PROCEDURES ...
    21
    Decks
    361
    Flashcards
    2
    Learners
  • ConBrand4495
    ConBrand4495

    ConBrand4495

    By: Taylor Goodfield
    Brand and Brand Management, Got Milk? Branding a Commodity, Brand Equity ...
    7
    Decks
    52
    Flashcards
    1
    Learner
  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Sophie Henderson
    Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment ...
    14
    Decks
    57
    Flashcards
    2
    Learners

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