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By:
Jessica Chen
- decks
- flashcards
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Decks in this class (6)
How Supply/Demand Affects the Price of Wine
4 main factors that affect the de...,
4 main social factor changes that...,
General trends in global wine con...
28
cards
Costs through the Supply Chain
Capital vs operational goods,
Grape growing costs,
Winemaking costs
14
cards
Businesses Engaged in Production of Wine
Types of businesses engaged in wi...,
Estates,
Growers
10
cards
Getting wine to Point of Sale
Ways to get wine to point of sale,
Establish a joint venture,
Brokers
12
cards
Identifying Product/Brand to be Marketed
Life cycle of a product,
What does a product become if it ...,
How do brands create a positive i...
9
cards
Identifying target market
Segmentation,
Psychographic variables,
Behavioral variables
6
cards
More about
WSET Diploma D2
- Class purpose General learning
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