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Unit 4 - Marketing

This class was created by Brainscape user Henrique Batista. Visit their profile to learn more about the creator.

By: Henrique Batista
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Decks in this class (6)

4.1 - introduction to Marketing
Define the term marketing,
What does an organization s marke...,
Define the term 1 marketing orien...
10  cards
4.2 Market Planning
Define the term market planning,
Define the term market plan,
State three advantages and disadv...
14  cards
4.3 - Sales forecasting (HL)
Define the term sales forecasting,
State three advantages of sales f...,
State three disadvantages of sale...
3  cards
4.4 - Market Research
Why and how organizations carry o...,
Define the term primary market re...,
Interviews
16  cards
4.5 The seven Ps of the marketing mix
Product the relationship between ...,
Extension strategies,
The relationship between the prod...
20  cards
4.6 - International Marketing (HL)
The opportunities and threats pos...,
The opportunities posed by enteri...,
The threats posed by entering and...
3  cards

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Unit 4 - Marketing

  • Class purpose General learning

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