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UNDERSTANDING CONSUMERS BEHAVIOUR 1

This class was created by Brainscape user Sofia Moretti. Visit their profile to learn more about the creator.

By: Sofia Moretti
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Decks in this class (13)

Lecture 1 – INTRODUCTION
Consumption,
Consumer behaviour,
Why does understanding consumers ...
15  cards
Lecture 2 – RESEARCH METHODS
Goals of research,
To check for causality,
Possible errors with random assig...
16  cards
Lecture 3 – ATTENTION & COMPREHENSION
Exposure,
Examples of marketing stimuli,
Consumers exposure is affected by
17  cards
Lecture 4 – KNOWLEDGE & MEMORY
3 ways in which marketers can lev...,
3 ways in which consumers infer q...,
5 types of memory
31  cards
Lecture 5 – ATTITUDES & EMOTIONS
Attitudes,
Attitudes are based on,
Cognition
17  cards
Lecture 6 – MOTIVATION & GOALS
Motivation,
Motivation process,
How marketers should work
16  cards
Lecture 7 – HETEROGENEITY, VALUES, PERSONALITY
Values,
Value system,
3 types of values
14  cards
Lecture 8 – STP
Segmentation,
Market,
Actors in the market
19  cards
Lecture 9 – BRANDS
Brand,
Legal meaning of brand,
Marketing meaning
20  cards
Lecture 10 – INFLUENCE
3 types of influence,
Social influence,
4 key facilitators of social infl...
37  cards
Lecture 11 – PRICING PSYCHOLOGY
When evaluating prices consumers ...,
Reference points in pricing,
Why is there uncertainty in the a...
10  cards
Lecture 12 – PRODUCTS & MARKETS
When considering a purchase consu...,
Opportunities to display commerci...,
Long tail markets
8  cards
Lecture 13 – CREATIVITY
2 templates for creation,
3 templates for messages,
Subtraction
7  cards

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UNDERSTANDING CONSUMERS BEHAVIOUR 1

  • Class purpose General learning

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