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U1 Integrated Management INTG 202

This class was created by Brainscape user Olivia Stibbe. Visit their profile to learn more about the creator.

By: Olivia Stibbe
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Decks in this class (9)

lecture 1
The discipline of marketing focus...,
Marketing activities are aimed at...,
Marketing activities are aimed at...
28  cards
lecture 2
What is in the marketing mix,
What is in the marketing mix,
What does the marketing mix target
68  cards
lecture 3
Defining marketing,
Ultimate goal of marketing,
What is insight in regard to cust...
50  cards
lecture 4
What is web 20,
What is the diff between web 20 a...,
Web 20 is often applied to what
67  cards
lecture 5
What are the properties of digita...,
Explain the point that digital go...,
What are the forms of differentia...
38  cards
Decision Analysis lecture 6
Decision making is based on what,
What is business analytics,
What are descriptive analytics
26  cards
Linear Optimization Lecture 7
The goal of linear optimization i...,
It s called linear optimization b...,
What did jean baptiste joseph fou...
6  cards
What is Strategy lecture 8
What are the fundamental question...,
Economic profits excess returns e...,
What affects cost of capital
31  cards
Strategic Frameworks & Wrap Up Lecture 9
Frameworks are used to __________...,
Explain how frameworks are used t...,
Explain how frameworks are used t...
39  cards

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U1 Integrated Management INTG 202

  • Class purpose General learning

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