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Service Marketing, Marketing Ethics and Sustainability

This class was created by Brainscape user Pandicorne Xindea. Visit their profile to learn more about the creator.

By: Pandicorne Xindea
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Decks in this class (13)

Service marketing - Chapter 1 VT21
What are the two natures of servi...,
What are the services when people...,
What are the services when posses...
17  cards
Service Marketing - Chapter 2 : Consumer Behaviour in Services
What are the 3 qualities evaluate...,
What is the continuum of evaluati...,
What are the stages in consumer d...
5  cards
Service Marketing - Chapter 3 : Customer Expectations of a service
What is the dual customer expecta...,
Give an exemple of how an expecta...,
What is composed desired service
5  cards
Service Marketing - Chapter 4 : Customer Perceptions of Service
What is the service quality,
What are the service quality asse...,
The five dimensions of service qu...
3  cards
Service Marketing - Chapter 11
What is the definition of service...,
What are the critical importance ...,
Has this critical importance incr...
13  cards
Service Marketing - Chapter 12
Give 3 examples of the types of s...,
How customers widen the service p...,
Give 4 ways other customers can d...
10  cards
Service Marketing - Chapter 15
0  cards
Chapter 7 : Building Customer Relationships
What kind of customer expectation...,
What are the 4 relationship stages,
What are the 4 benefits of relati...
14  cards
Chapter 10 : The physical and virtual servicescape
Definition,
What are the tangible cues,
Can you give exemple of elements ...
7  cards
Chapter 6
What type of information do marke...,
What is airline loyalty scheme data,
What is the main issue for the se...
10  cards
Chapter 8
What are the types of new services,
What is the service innovation an...,
New service strategy matrix for i...
23  cards
Chapter 5
What are the 5 gap in a process o...,
Why todays communication are so c...,
What are communication tools
10  cards
Chapter 17 : Princing of Services
What is the reasons why service p...,
What is the customer knowledge of...,
What is the total cost to the cut...
8  cards

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Service Marketing, Marketing Ethics and Sustainability

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