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doris flipse
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Decks in this class (23)
Chapter 12: Market segmentation and the selection of target groups
Market segmentation and the selec...,
Consumers become more and more,
Consumers become more and more
12
cards
Chapter 13: Branding and positioning
What is a brand,
Brands represent value because co...,
What is positioning
23
cards
Chapter 14: Channel Strategy
Multi channel approachcross chann...,
From e commerce to e strategygood...,
Successful e strategies address t...
13
cards
Chapter 14: Format Strategy
We are seeing more and more diffe...,
Multi format approach,
Format strategy is
10
cards
Chapter 15: Policy on the assortment
The entire assortment of a retail...,
Emotion ratio matrix,
High ratio low emotion
22
cards
Chapter 16: Price and promotion
Which entry strategy does a provi...,
What entry strategies are there,
Global surcharge calculation
15
cards
Chapter 17: Communication policy
Promotioninternalexternal,
A common classification of the co...,
Creating a digital marketing stra...
15
cards
Chapter 18: Presentation
Presentation policy,
The process of designing a store ...,
1 store design
12
cards
Chapter 19: Human Resources
Despite the fact that technology ...,
Hrm is,
Manager is
13
cards
Chapter 1: Retail Marketing
Retailing,
Transaction cost theory,
The consumer s transaction costs ...
14
cards
Chapter 2: Classification criteria
Buying associations,
Cooperative chains,
Franchising
9
cards
Chapter 3: Dynamics in retail
The real disruption behind the te...,
1 people,
2 economy
9
cards
Chapter 4: Broader Perspective
1 strategic retail marketing poli...,
The strategic retail marketing po...,
2 tactical retail marketing polic...
20
cards
Chapter 5: Strategic Process
Drivers of a higher rate of return r,
Although the retail target formul...,
Two opposing forces frictions are...
29
cards
Chapter 7: Competitor Analysis
The purpose of a competitor s ana...,
There are three levels of competi...,
Michael porter s theory
43
cards
Chapter 8: Commercial retail function
The commercial concept of sales,
The like for like concept of sales,
Why is it important for a retaile...
3
cards
Chapter 9: Perspective of store
For this purpose it developed the...,
S uv vf ca,
𝐶 * 𝑈𝑃𝑇 * 𝐴𝑈𝑃
18
cards
Chapter 10: Product groups
Assortment dominance matrix adm t...,
The spread in market size between...,
The spread in market share has to...
17
cards
Chapter 11: Profitability
Within the retail sector two appr...,
Dpp systems,
In retail we often work with stor...
13
cards
Lecture 1
The concept of retailing,
Drivers of retail,
Drivers of retail
7
cards
Lecture 2
Functions of a strategy,
Strategic process 5 phases,
Analysis
14
cards
Lecture 3
Trend of individualism,
Market segmentation,
Segmentation criteria
9
cards
Lecture 4
Advantages of being active in mul...,
Transaction cost matrix,
Multi touchpoint management
6
cards
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RETAIL
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Looking for something else?
Introduction to Retailing
- 11 decks
- 350 flashcards
- 9 learners
Decks:
Chapter 1, Selling In The Right Place, Selling The Right Products Of The Right, And more!
