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Responsible Marketing Exam

This class was created by Brainscape user Kirsty Coombs. Visit their profile to learn more about the creator.

By: Kirsty Coombs
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Decks in this class (11)

A market society
Understand the concept of a marke...,
Moral limits and responsibility i...,
Frameworks and implications of et...
4  cards
Responsibalisation of the consumer + P.A.C.T
Responsibilisation of the consume...,
Framework for responsibilisation ...,
Examples of responsibilised consu...
6  cards
Ethical Theory
Ethical absolutism vs ethical rel...,
Normative vs descriptive theories,
Deontology ethics
21  cards
Modern slavery, GVCs and decolonisation in supply chains
Modern slavery,
Supply chain complexity,
Consumer rationalisation for unet...
8  cards
Marketing inequalities
Marketing as a mirror,
Two types of marketing representa...,
Stereotyping in marketing
13  cards
Washing in marketing
What is washing in marketing,
Key characteristics of washing,
Rainbow washing
11  cards
The attitude behaviour gap
What is the attitude behaviour gap,
Ethical consumer paradox,
Challenges contributing to the gap
9  cards
Shift
What does the shift acronym stand...,
Why should marketing help to make...,
Social influence 3 main points
28  cards
The circular economy and the possibility of degrowth
The circular economy corvellec et...,
Strategies to create circular val...,
Criticism of the circular economy...
8  cards
Moral and ethical consumer
Consumers make a difference,
Different types of the ethical co...,
Mindful mindset
11  cards
Consumer resistance and activism
What is consumer resistance,
Consumer power and resistance,
Back to pact model
15  cards

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Responsible Marketing Exam

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