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quiz cb

This class was created by Brainscape user Megan Wise. Visit their profile to learn more about the creator.

By: Megan Wise
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Decks in this class (11)

video 8: framework for persuasion
Brand equity,
4 challenges that marketers face,
Crowded world
12  cards
understanding brand equity
Long term objective of firms,
Why is brand equity important,
Price premium over unbranded alte...
27  cards
class lecture: framework for persuasion
Exposure,
Ad must be seen by the right person,
Ad must avoid selective exposure
32  cards
lecture 9: categorization
What is an attitude,
Attitude is important,
Two types of information that inf...
15  cards
categorization class notes
Structure of prodict categories,
Taxonomic,
Goal based
28  cards
high effort attitudes
How do people form high effort at...,
Tora,
Change beliefs
11  cards
high effort class notes
Tora,
Tora is useful for managers,
Consumers think beyond product at...
19  cards
low effort video
Low effort attitudes,
How do people form low attitude,
Associations
17  cards
low effort class notes
Colour,
Colour associations,
Availability heuristic
16  cards
memory video
Memory is important for brands,
Brand names,
Brand benefits
22  cards
memory class notes
Memory is important for marketing,
But consumers have poor memory,
Video lecture summary
25  cards

More about
quiz cb

  • Class purpose General learning

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