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Product planning

This class was created by Brainscape user Johanna Nylander. Visit their profile to learn more about the creator.

By: Johanna Nylander
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Decks in this class (22)

Lecture 1, Introduction
Intended learning outcomes intro ...,
What makes a product,
Why new products succeed
27  cards
L2, Patents & immaterial rights 1
What is a patent,
Describe the anatomy of a patent,
Different types of patent searche...
22  cards
L3, Patents & Immaterial rights 2
Different types of patent searche...,
Describe the different search phases,
Stages for sesigning the patent s...
16  cards
L4, Strategic planning & development
What can we learn from the story ...,
Name an assessment of technology ...,
Describe nasa s trl
21  cards
L5, Target market & user identification
Explain and differentiate between...,
Explain and differentiate between...,
Explain what is meant by market s...
44  cards
L6, Tools for company, technology and market analysis
Describe and use the established ...,
Compile information about and ass...,
Why swot
32  cards
L7, Business development
What is included in a business model,
Describe the traditional business...,
What is the problem with the trad...
48  cards
L8, Data collection 1 - quantitative
Explain the differences between e...,
Explain what is meant by primary ...,
Relate different types of researc...
35  cards
L9, Data collection 2 - qualitative
Pros and cons with using availabl...,
Pros and cons with observations,
Pros and cons with interviewing
50  cards
L10, Data analysis 1 - quantitative
Explain the differences between e...,
Process of quantitative data anal...,
Analysis of quantitative study
28  cards
L11, Data analysis 2 - qualitative
Analysing data,
Triangulation,
What is the purpose of user studies
20  cards
L12, Tools for communication of customer needs and requirements
Why is it important with tools fo...,
To whom should one communicate,
What different methods and tools ...
20  cards
Exam 2015-01
0  cards
Exam 2015-04
0  cards
Exam 2015-08
0  cards
Exam 2016-01
0  cards
Exam 2016-04
0  cards
Exam 2016-08
0  cards
Exam 2017-01
0  cards
Exam 2017-04
0  cards
Learning outcomes
0  cards
Information search and analysis, Patents by Johan
Explain what is meant by secondar...,
Compile information about ad asse...,
What is primary information sources
17  cards

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Product planning

  • Class purpose General learning

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