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Principles of Marketing

This class was created by Brainscape user Frazer George. Visit their profile to learn more about the creator.

By: Frazer George
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Decks in this class (9)

[1] The Concept of Marketing
Customer value,
Customer satisfaction,
Three possible outcomes for the b...
7  cards
[2] Market Orientation
What is the marketing concept fro...,
What is market orientation 4,
Mo assumptions marketing concept ...
19  cards
[3] The Marketing Environment
Marketing environment definition,
Macroenvironment def,
Microenvironment def
13  cards
[4] Market Analysis
Marketing information system def,
Marketing information system feat...,
Internal continuous data examples...
14  cards
[5] Segmentation, Targeting and Positioning
Market segmentation def,
Purpose of market segmentation,
Behavioural segmentation 3 eg for...
16  cards
[6] Market Planning
Market planning def,
The market planning process x8,
1 business mission def author
17  cards
[7] Buying Behaviour
What are paradigms of choice,
Cognitive paradigm of choicechoic...,
Reinforcement paradigm of choice ...
9  cards
[8] Marketing Contexts
3 different contexts of marketing,
Services marketing def4x characte...,
Intangibility of services charact...
15  cards
[9] Ethics of Marketing
Business ethics def author yr,
Marketing ethics def author yr 3x...,
Ethical dilemma occurs when gener...
9  cards

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Principles of Marketing

  • Class purpose General learning

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