This class was created by Brainscape user Matt Gu. Visit their profile to learn more about the creator.
By:
Matt Gu
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Decks in this class (15)
1 - Introduction & Consumer Behaviour
3 components within consumer beha...,
Decision influences information s...,
Reference prices anchoring
13
cards
2 - Problem Recognition & Search
Problem recognition,
How firms can initiate problem re...,
Drawbacks of high ideal states
12
cards
3 - Decisions High Low Effort
What are two factors that influen...,
What are the two forms of decisions,
High effort decisions
26
cards
4 - Heuristics & Biases Pt I
Judgements,
Judgement heuristics,
Judgement bias
14
cards
5 - Heuristics & Biases Pt II
Confirmation bias,
Customer centricity and confirmat...,
Confirmation bias for perceived q...
17
cards
6 - Post Decision Pt I
Satisfaction,
2 models that drive satisfaction,
What does dissatisfaction result in
29
cards
7 - Post Decision Pt II
Customer lifetime value clv,
Method for calculating clv,
How do managers use clv
31
cards
8 - Social Influences
Social influence,
Why is social influence important,
6 social norms
19
cards
9 - Self Control
4 drivers that disrupt self contr...,
How can people limit unwanted beh...,
Precommitment
10
cards
10 - Creativity & Innovation
2 components of creativity,
2 components of innovation,
Attitude behaviour gap
30
cards
11 - Online Consumer Behaviour
4 activities consumers can do on ...,
Benefits of the internet cice,
Online choices 3 attributes
13
cards
13 - Data Marketing Experiments
What is a marketing experiment,
Three types of marketing research,
4 conditions for establishing cau...
15
cards
14 - Symbolic Consumer Behaviour
Symbolic value,
4 types of symbolic value,
Emblematic symbolic value
11
cards
Key Takeaways from Readings
Welcome to the experience economy...,
Measuring managing patient satisf...,
Pssm framework
22
cards
NOT ON THE MIDTERM! 15 - Understanding Brand Equity
Brand equity importance,
Brand equity,
Brand equity
17
cards
More about
MRKT452
- Class purpose General learning
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