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By:
Matt Gu
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Decks in this class (19)
Chapter 1 - Introduction
Social marketing,
Three steps of the social marketi...,
4 steps of systematic planning pr...
9
cards
Chapter 2 - 10-step Strategic Planning Model
Stages of social marketing planning,
What social marketing planning does,
10 steps
28
cards
Chapter 3 - Research Options
Three types of research,
Exploratory research,
Descriptive research
38
cards
Chapter 4 - Behaviour Change Theories, Models, & Frameworks
Theories models and frameworks,
The diffusion of innovations theory,
3 factors that influence behaviou...
36
cards
Chapter 5 - Steps 1: Social Issue, DEI Considerations, Purpose, Focus
Social issue dei considerations a...,
What is the purpose,
Purpose statement
6
cards
Chapter 5 - Step 2: Conduct SA, Review Prior Effects
The microenvironment,
The macroenvironment,
What is the purpose for scanning ...
19
cards
Sponsorships + Upstream, Policies, & Partnerships
Upstream prevention,
Mid stream support,
Downstream treatment
17
cards
Chapter 6 - Step 3: Selecting Priority Audiences
Step 1 in selecting a priority au...,
3 steps in selecting prio audience,
Step 2 evaluate segments
13
cards
Chapter 7 - Step 4: Behaviour Obj & Target Goals
Three objectives associated with ...,
Behaviour objectives 5 criteria f...,
Knowledge objectives
9
cards
Chapter 8 - Step 5: Audience Insights (TEST 1 INCLUSIVE)
Five audience insights pdpti,
Perceived barriers,
Desired benefits
23
cards
Chapter 9 - Step 6: Crafting a Desired Positioning
Definition of positioning,
When to position a behaviour,
Perceptual map
24
cards
Chapter 10 - Step 7.1: Creating A Product Platform
Examples of products as a good vs...,
Core customer value,
Actual
20
cards
Chapter 11 - Step 7.2: Price, Determining Incentives & Disincentives
Price as the second p,
Six price related tactics,
Objective for price setting
15
cards
Chapter 12 - Step 7.3: Place - Making Access Convenient & Pleasant
Place,
Value delivery network,
5 objectives of place
17
cards
Chapter 13 - Step 7.4: Promotion
Promotion,
3 appeals in persuasive communica...,
Rational appeal
42
cards
Chapter 14 - Step 8: Monitoring & Evaluation
Major components of an evaluation...,
Monitoring,
Evaluation
13
cards
Chapter 15 - Step 9: Budget & Funding Plans
Shrinkflation,
4 ways to determine budgets acoc,
Affordable method
23
cards
Chapter 16 - Step 10: Implementation & Sustaining Behaviour Plans
Phasing,
Phases organized by first piloting,
Phases organized by prior audience
19
cards
The 10 steps
10 steps to social marketing
1
cards
More about
MRKT351
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