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MOS 2320: Marketing

This class was created by Brainscape user Lavender Huang. Visit their profile to learn more about the creator.

By: Lavender Huang
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Decks in this class (8)

Ch 1 - Overview of Marketing
Marketing,
Marketing plan,
Need
19  cards
Ch 2 - Developing Marketing Strategies/Marketing Plan
Marketing strategy,
Sustainable competitive advantage,
Customer excellence
25  cards
Ch 3 - Analyzing the Marketing Environment
Competitive intelligence ci,
Macroenvironmental factors,
Culture
19  cards
Ch 4 - Consumer Buying Behavior (B2C)
Need recognition,
Functional needs,
Psychological needs
41  cards
Ch 5 - Business Buying Behavior (B2B)
B2b marketing,
Resellers,
Derived demand
20  cards
Ch 6 - Market Segmentation, Targeting, and Positioning
Geographic segmentation,
Demographic segmentaion,
Psychographics
23  cards
Ch 7 - Marketing Research
Marketing research,
Secondary data,
Primary data
25  cards
Ch 17 - Global Perspective
Globalization,
Trade sanctions,
Tariff or duty
16  cards

More about
MOS 2320: Marketing

  • Class purpose General learning

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