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MM

This class was created by Brainscape user Derrick Labuschagne. Visit their profile to learn more about the creator.

By: Derrick Labuschagne
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Decks in this class (10)

Basic Concepts (1)
What are the most common marketin...,
Explain in more detail the common...,
Explain the difference between th...
22  cards
Marketing Environment (2)
The environments within which all...,
Define business organisations,
Define government organisations
62  cards
External Marketing Environment (3)
The external marketing environmen...,
The ____________ has a __________...,
The main task of marketing manage...
84  cards
Marketing Strategy (4)
The marketing functions that are ...,
Define buying,
Define selling
63  cards
Learning Theory (5)
Learning theories are useful in h...,
The behaviourist approach assumes...,
Explain cognitive theory
55  cards
Understanding 'place' in the marketing mix (6)
Once the analysis has been conduc...,
Which type of product generates l...,
Which products to keep which to i...
96  cards
Understanding 'price' in the market mix (7)
The 4 ps of marketing,
Create a competitive advantage,
Competitive pricingcompetitive pr...
48  cards
Understanding 'promotion in the marketing mic (8)
The following are examples of bar...,
Below the line promotion,
Above the line promotion
65  cards
PR Management (9)
What does the acronym prisa stand...,
What was the reason for the estab...,
Who invented the printing press i...
67  cards
Marketing plan (10)
A strategic marketing plan is a f...,
A strategic marketing plan filter...,
What is the first step in develop...
23  cards

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MM

  • Class purpose General learning

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