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MKTG Final

This class was created by Brainscape user stephbeff t.. Visit their profile to learn more about the creator.

By: stephbeff t.
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Decks in this class (16)

Brand
Article argument,
Why do the old approaches to bran...,
What is brand intimacy
52  cards
Pricing
The only element of the marketing...,
Most flexible marketing mix element,
Marketing mix element that is top...
21  cards
Product Life Cycle and Diffusion
See product lifetime diagram,
What is this example mobile and o...,
Decline stage
18  cards
Collaborators, Channel, and Place
What is this example warby parker...,
What is a channel,
Channel functions 3
16  cards
Collaborators and Place Retail
The power of retailing,
What is this example walmart acco...,
Retail industry overview
21  cards
Promotion
Imc,
Imc process,
Imc communications mix
37  cards
Brand: Gaining and Defending Market Position
The constantly evolving nature of...,
Gaining market position often inv...,
The key drawbacks of being a pion...
8  cards
Brand: Managing Product Lines
Product line,
Purpose of product line management,
The key principle to product line...
17  cards
Pricing: Managing Price
Price is the only marketing tacti...,
What is the best price,
Complementary pricing
20  cards
Product Life Cycle: Managing Products and Services
Purpose of product and service ma...,
Product vs service,
2 factors to managing products an...
7  cards
Product Life Cycle: Managing New Products
Two basic types of demand forecas...,
Primary data comprises 2 methods,
Secondary data methods
21  cards
Collaborators: Managing Business Markets
Collaborators,
Collaborator value benefits and d...,
Collaborator power
9  cards
Collaborators: Managing Distribution
Managing distribution,
Distribution decisions should tak...,
Key decisions in designing and ma...
17  cards
Promotion: Managing Incentives
Incentives,
3 category of costs,
Managing incentives involves two ...
15  cards
Promotion: Managing Communication
Communication,
Managing communication involves 2...,
Managing communication involves 6...
37  cards
Customer Journey and CX
Cx customer experience,
What is this example new trend is...,
How to improve customer experienc...
28  cards

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MKTG Final

  • Class purpose General learning

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