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MKTG 445

This class was created by Brainscape user Mallory Fredricks. Visit their profile to learn more about the creator.

By: Mallory Fredricks
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Decks in this class (5)

Exam 1
Characteristics of services,
Marketing mix 7 ps,
What is a service
117  cards
Exam 1 Study Guide
Characteristics of services,
Understand the goods services spe...,
What four steps should a manager ...
39  cards
Exam 2
Understand in detail each of the ...,
What three things need to be spec...,
Describes the six elements of a w...
79  cards
Exam 3
Service quality is hard to mainta...,
Why does defect in a service prod...,
What are the internal costs of po...
27  cards
Exam 4
What are the three things prices ...,
What are the reasons customers us...,
Profit maximizing pricing
50  cards

More about
MKTG 445

  • Class purpose General learning

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