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Stu Diaz
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Decks in this class (10)
MKTG 322 Exam 1 - FLASHCARDS - Introduction to consumer behavior
What are the steps of the consume...,
What does consumer behavior include,
How do consumers make decisions a...
24
cards
MKTG 322 Exam 1 - FLASHCARDS - Developing consumer behavior
What is analysis of archival data,
Why do we do experiments,
Does correlation mean causation
19
cards
MKTG 322 Exam 1 - FLASHCARDS - Exposure, attention, and perception (1)
What is exposure,
What are marketing stimuli,
What 3 things does a marketer nee...
31
cards
MKTG 322 Exam 1 - FLASHCARDS - Attitudes and persuasion (1)
What is the definition of an atti...,
What is the abc framework for att...,
What is balance theory
34
cards
MKTG 322 Exam 1 - FLASHCARDS - Articles and extra cards
What is a major takeaway from the...,
What is elongation bias,
What is an example of a b testing
5
cards
MKTG 322 exam 2 - FLASHCARDS - Consumer decision making (1)
What is the standard model of eco...,
What is wrong with the standard m...,
What is system 1 of thinking
34
cards
MKTG 322 exam 2 - FLASHCARDS - Social influence (1)
What is social influence,
What is a reference group,
What are factors that make up a r...
20
cards
MKTG 322 exam 2 - FLASHCARDS - Consumer well being and happiness (1)
What relates to the satisfaction ...,
What is the idea that marketers a...,
What do choice architects do
24
cards
MKTG 322 exam 2 - FLASHCARDS - Consumer health and physical well being (1)
Marketers are responsible for org...,
What are visual biases,
What bias is this prettier food i...
9
cards
MKTG 322 exam 2 - FLASHCARDS - Financial decision making and well being
What refers to the negative emoti...,
What is the level of pain in pain...,
What are the 5 principles of fina...
21
cards
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MKTG 322
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