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MKT2210

This class was created by Brainscape user Kevin Laframboise. Visit their profile to learn more about the creator.

By: Kevin Laframboise
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Decks in this class (14)

Lecture 2 - Marketing Environment
What are the two main categories ...,
What are other products a markete...,
How do we get the things we want
21  cards
Lecture 3 - Marketing Environment
What is the marketing environment,
Two types of marketing environments,
Examples of micro environemnt
25  cards
Lecture 4 - Marketing Research
What does marketing research intro,
What does marketing research include,
What is purpose of marketing rese...
16  cards
Lecture 5 - Customer analysis
What is customer behaviour,
Consumer behaviour examines,
What is the decision making unit
10  cards
Lecture 6 - Market Segmentations and positioning
What is market segmentation,
What are the bases of market segm...,
Bases of segmenting business markets
8  cards
Lecture 7 - Product strategies
What are the levels of a product,
What is difference between a dura...,
What examples of consumer goods
8  cards
Lecture 8 - New Product development
What is new three types,
Dynamic continuous innovation,
Continuous innovation
21  cards
Lecture 9 - Product Mangement
What is product positioning,
What are the stages of the produc...,
Product life cycle introduction
11  cards
Lecture 10 - Brands
What is a brand,
Differences in a brand may be,
What are the functions of brands
13  cards
Lecture 12 - Pricing
What are the 6 major steps to set...,
1 setting price objectives,
2 determine demand
15  cards
Lecture 13 - Marketing channel Management
Push strategy,
Pull strategy,
Why use distributors
18  cards
Lecture 14 - Promotion
Promotion,
Communication mix,
Integrated marketing communication
16  cards
Lecture 15 - Personal Selling and Sales Promotion
What are the steps in the selling...,
Selling process what is prospecting,
Selling process what is pre approach
13  cards
Lecture 16 - International Marketing
Decision process for going intern...,
Appraising the international mark...,
Decide whether or not to go abroad
7  cards

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MKT2210

  • Class purpose General learning

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