This class was created by Brainscape user Zacharie Labrie. Visit their profile to learn more about the creator.
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Zacharie Labrie
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Decks in this class (6)
Cours 1 : Intro aux concepts
Combien de type de marketing,
Combien de type pratique de marke...,
Qu est ce que le marketing comme ...
27
cards
Cours 2 : Planif/gestion du marketing
Quels etapes font parti du proces...,
Avantages vs inconvenients du pla...,
3 conditions de reussite du plan ...
19
cards
Cours 3 ; Système d'info et recherche marketing
Quels sont les 3 systemes d infor...,
C est quoi la recherche marketing,
Quels sont les 5 criteres de vali...
16
cards
Cours 4; Le macroenvironnement
Quelles sont les 6 environnements...,
Quelles sont les 9 megatendances ...,
Qu est ce qui fait parti de la va...
18
cards
Cours 5; Les comportements de consommation
Nomme des caracteristiques des co...,
Quelles sont les 5 etapes du proc...,
Quels sont les trois aspects de l...
33
cards
Cours 6 : L'analyse du marché et de la concurrence
Quest que lanalyse du marche,
Quel est la 1iere etape de l anal...,
Quel est la 2ieme etape de l anal...
18
cards
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Mkg3300
- Class purpose General learning
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