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MK412 BRAND MANAGEMENT

This class was created by Brainscape user Eilidh Maule. Visit their profile to learn more about the creator.

By: Eilidh Maule
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Decks in this class (10)

Lecture 1 - Role of Brand, Brand Management & Building Brand Equity
What did the brand men 1931 do fo...,
What are the key stages of the pe...,
What is a brand
18  cards
Lecture 2 - Brand Orientation
What is brand salience,
The importance of being brand ori...,
Production orientation
17  cards
Lecture 3 - Brand Evaluation & Research
0  cards
Lecture 4 - Brand Segmentation, Targeting & Positioning
1  cards
Lecture 5 - Brand Architecture
0  cards
Lecture 6 - Brand Growth
What are the 2 main ways to grow ...,
What are the key factors within s...,
What are the key factors within l...
31  cards
Lecture 7 - Brand Activism
What is brand activism,
What is authentic brand activism,
Brand political activism lenses
13  cards
Lecture 8 - Myth, Archetypes & Authenticity
Brand story,
Advantages of storytelling,
Brand story telling
8  cards
Lecture 9 - Brand for & with Culture
0  cards
Lecture 10 - Nation, Place & Destination Branding
0  cards

More about
MK412 BRAND MANAGEMENT

  • Class purpose General learning

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