This class was created by Brainscape user Adriana León. Visit their profile to learn more about the creator.
By:
Adriana León
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Decks in this class (18)
Cap 3: Análisis del entorno del marketing
Entorno marketing,
Microentorno,
Fuerzas principales del microentorno
16
cards
Introducción al Marketing
Definiciones,
Objetivo,
Origen
6
cards
"Lo necesario y lo superfluo"
Materialismo xx,
Tipo de necesidades,
Pleonexia
7
cards
Cap 5: "Comportamiento de compra del consumidor"
Harley davidson,
Comportamiento de compra del cons...,
Modelo de comportamiento del cons...
21
cards
"La teoría de elección y uso"
3 tipos de comportamiento de compra,
Comportamiento de bajo involucram...,
Comportamiento de alto involucram...
33
cards
Segmentación
Segmento,
Por que segmentar,
Variables empleadas en la segment...
23
cards
Posicionamiento
Posicionamiento,
Importancia del posicionamiento,
La percepcion es la
19
cards
Política de Producto
Producto,
Niveles de producto,
1 producto basico
37
cards
Gestión de marcas
Marca kotler,
Marca ama,
Identidad de la marca
30
cards
Precios
Precio,
Precio para el cliente,
Precio para la empresa
26
cards
Guerras de precio
Senales competitivas,
Caracteristicas de las senales ef...,
Causas de las guerras
10
cards
Promoción y mix comercial
Promocion,
1 publicidad,
Promocion de ventas
8
cards
Publicidad
Publicidad,
Brief
2
cards
Publicidad - planeación de medios
Alcance,
Frecuencia,
Continuidad
4
cards
Relaciones públicas
Publicidad,
Rrpp,
Rrpp definicion
4
cards
Promociones de venta
Promociones de venta,
Publicidad,
Promocion de ventas
8
cards
Nuevos medios de marketing
Engagement marketing interactivit...,
Product placement,
Product placement activo
13
cards
Extra
Marca ingrediente,
Marca conjunto,
Marcas ingredientes
16
cards
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MK1
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