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Sarah O Keeffe
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Decks in this class (12)
ATTITUDE AND PERSUASION
Attitude,
Valence evaluation of attitude,
How to measure strength magnitude
39
cards
Social Influence
What are the sources of social in...,
What is social influence,
What is social influence driven by
37
cards
The Process of Decision Making
What are the steps in decision ma...,
What is problem recognition,
Two types of problem recognition
21
cards
SP296 - final assignment vocab
Tanto en como,
Esta en auge,
Si mismas
54
cards
Culture
What relationship is their betwee...,
What us culture,
How is consumer behaviour related...
68
cards
Psychographics
What is personality,
Two types of personalities,
Consistency personality
55
cards
Symbolic Consumption
How many functions are there of s...,
What is symbolic consumer behaviour,
Symbolism
19
cards
Innovation
What is an innovation,
Innovation equilibrium,
Three types of innovation
49
cards
Marketing ethics
Ethics,
American marketing associations e...,
3 influences on ethical behaviour
8
cards
What is Consumer Behaviour
What does consumer behaviour reflect,
The totality of decisions,
About the consumption
11
cards
Motivation, Ability, Opportunity
The psychological core,
Motivation,
What is motivation affected by
35
cards
Attention and Perception
Perception is a three stage process,
1 exposure sensation,
What sensory inputs are picked up...
31
cards
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MG308A
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