Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

MBA 722 - Marketing Management

This class was created by Brainscape user Sai C. Visit their profile to learn more about the creator.

By: Sai C
Start Studying

Decks in this class (9)

Developing Marketing Strategies and Plans
What is the primary goal of a mar...,
True or false a marketing plan is...,
Fill in the blank the four ps of ...
27  cards
Gathering Information and Scanning the Environment
What is the primary purpose of ga...,
True or false scanning the enviro...,
Fill in the blank the process of ...
26  cards
Conducting Marketing Research and Forecasting Demands
What is the primary purpose of co...,
True or false marketing research ...,
Fill in the blank the __________ ...
25  cards
Creating Customer Value, Satisfaction and Loyalty
What is customer value 1,
True or false customer satisfacti...,
Fill in the blank customer loyalt...
24  cards
Analyzing Consumer and Business Market
What is the primary focus of cons...,
True or false business market ana...,
Fill in the blank the __________ ...
25  cards
Setting Product Strategy Designing and Managing Services
What is the primary goal of setti...,
True or false services are intang...,
Fill in the blank the _____ is a ...
25  cards
Creating Brand Equity and Brand Positioning
What is brand equity 1,
True or false higher brand equity...,
Fill in the blank brand equity is...
24  cards
Dealing with competition and Developing Pricing Strategies and Programs
What is the primary goal of compe...,
True or false a pricing strategy ...,
Fill in the blank the _____ strat...
26  cards
Designing and Managing Integrated Marketing Channels Integrated Marketing Communications, Advertising Sales Promotions
What is integrated marketing comm...,
True or false imc focuses only on...,
Which of the following is not a c...
25  cards

More about
MBA 722 - Marketing Management

  • Class purpose General learning

Learn faster with Brainscape on your web, iPhone, or Android device. Study Sai C's MBA 722 - Marketing Management flashcards now!

How studying works.

Brainscape's adaptive web mobile flashcards system will drill you on your weaknesses, using a pattern guaranteed to help you learn more in less time.

Learn more about spaced repetition

Add your own flashcards.

Either request "Edit" access from the author, or make a copy of the class to edit as your own. And you can always create a totally new class of your own too!

What's Brainscape anyway?

Brainscape is a digital flashcards platform where you can find, create, share, and study any subject on the planet.

We use an adaptive study algorithm that is proven to help you learn faster and remember longer....

Looking for something else?

Find Flashcards
Make Flashcards
Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions