This class was created by Brainscape user David Pelzer. Visit their profile to learn more about the creator.
By:
David Pelzer
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Decks in this class (5)
Grundlagen
Wozu dient marktforschung 1,
Messung von werbewirkung kurzfris...,
Messung von werbewirkung 3
18
cards
Quantitative Forschung
Erhebung hypothesenbildung 1,
Skalenniveaus 2,
Erhebung operationalisierung der ...
21
cards
Quantitative Forschung Teil 2
Erhebungsverfahren befragung 1,
Erhebungsverfahren befragung 4 ar...,
Erhebungsverfahren befragung abla...
32
cards
Qualitative Methoden
Erhebungsphase phase 1 1,
Hypothesenbildung in qualitativer...,
Kennzeichnend fur die hypothenbil...
57
cards
GÜTEKRITERIEN QUALITATIVER FORSCHUNG
Objektivitat 1,
Objektivitat quantitative forschu...,
Reliabilitat 3
8
cards
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Marktforschung
- Class purpose General learning
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- 1 learners
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- 7 decks
- 106 flashcards
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- 131 flashcards
- 2 learners
Decks:
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