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Marketing, exam final

This class was created by Brainscape user Anne-Sophie Verrier-Martineau. Visit their profile to learn more about the creator.

By: Anne-Sophie Verrier-Martineau
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Decks in this class (8)

Lecture 1
What is the difference between a ...,
What are the different types of d...,
Why is value important
8  cards
Lecture 2
What is a strategy,
What is a tactic,
What is the difference between bu...
3  cards
Lecture 3
What makes up a company s interna...,
Hod do you benchmark a company s ...,
What makes up a company s micro e...
7  cards
Lecture 4
What are the different type of ri...,
What are the factors that lead to...,
Describe the consumer decision pr...
4  cards
Lecture 5 and 7
Describe the marketing planning p...,
What are the different aspects of...
2  cards
Lecture 8
What are the two types of innovation,
Describe the different type of co...,
Which product feature help or hin...
11  cards
Lecture 10
What is a distribution intermediary,
What are the,
What is a distribution channel wh...
7  cards
Lecture 11
What types of things affect how a...,
What are the different pricing ob...,
What are the different pricing st...
11  cards

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Marketing, exam final

  • Class purpose General learning

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