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Marketing Direct

This class was created by Brainscape user Maude Rheaume. Visit their profile to learn more about the creator.

By: Maude Rheaume
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Decks in this class (7)

Chapitre 6: Mise en oeuvre des actions relationnelles (Ciblage)
Qu est ce que le ciblage,
Methode rfm,
Methode rfa et limites du modeles
29  cards
Chapitre 7: Évaluer l'efficacité du marketing relationnel
Difficulte a mesurer l efficience...,
Capital client,
Efficace
8  cards
Chapitre 8: La communication et l'interaction multicanal
Communication multicanal,
Exemples d outils de relation qui...,
Integration des canaux
9  cards
Chapitre 9: La gestion du centre de relation client
Centre d appels,
Centre d appels et ressources hum...,
Planification de la capacite vari...
30  cards
Chapitre 10: Internet et les sites web
Definition trafic,
Cybermediaires,
Outils de marketing en ligne
9  cards
Chapitre 11: L'écrit comme outil relationnel
Definition mailing,
Quatre avantages du mailing,
Processus de publipostage
11  cards
Chapitre 12: Les dispositifs relationnels
But des programmes de fidelite,
Trois strategies pour fideliser,
Conditionnement operationnel
10  cards

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Marketing Direct

  • Class purpose General learning

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