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By:
Simon Cudmore
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Decks in this class (13)
Intro to Marketing (Ch.1)
What is marketing,
What are the 4 ps,
Briefly describe product
16
cards
Strategic Marketing (Ch. 15)
Strategic planning,
What questions does strategic pla...,
What are the 4 steps in strategic...
16
cards
Consumer Behaviour (Ch. 3)
Why do we need to study consumer ...,
What are the 5 steps in the consu...,
Step 1 need recognitiondefine it ...
22
cards
Segmenting, Targeting & Positioning (Ch. 5)
Market segmentation,
Name and describe the 4 market se...,
Segmentation variables
14
cards
Product and Brands (Ch. 7)
What is a product,
Characteristics of services,
3 product levels
26
cards
New Product Development (Ch. 8)
What defines a new product from c...,
What are some reasons that new pr...,
New product development process 7...
19
cards
Pricing (Ch. 9)
What is a price,
Considerations when setting price,
Cost based pricing
27
cards
AFTER MIDTERM
0
cards
Channels
What is a marketing channel,
True or false marketing channels ...,
What are direct channels
20
cards
Promotions - Integrated Marketing Communications
Traditional dis integrated marketing,
Integrated marketing communicatio...,
What are the 5 ms of a communciat...
24
cards
Market Environment
Define the marketing environment,
Compare macro to micro environment,
Explain some characteristics of t...
21
cards
Market Research
The process of market research 5 ...,
What does the define problem stag...,
3 basic research objectives
21
cards
Ethics & Corporate Social Responsibility
What is the primary dilemma that ...,
What is the main risk that busine...,
Define business ethics
15
cards
More about
MARK
- Class purpose General learning
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