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LOMA 320- ISTAR

This class was created by Brainscape user samantha callaghan. Visit their profile to learn more about the creator.

By: samantha callaghan
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Decks in this class (10)

Chapter 1
Define the term marketing,
Define the term utility,
T or false the greater a products...
69  cards
Chapter 2
What is considered in customer be...,
What are the 5 formal stages of t...,
What is a routine response strategy
61  cards
Chapter 3
What was the purpose of creating ...,
What did insurers create in order...,
What is click stream data
86  cards
Chapter 4
What are the 4 interrelated activ...,
Define the process of planning,
What is a companys mission statement
71  cards
Chapter 5
How does an insurance company mee...,
Define market segmentation,
What questions are answered durin...
60  cards
chapter 6
Define the term product,
Most products fit into one of 2 b...,
Most products fit into one of 2 b...
30  cards
Chapter 7
What is pricing,
What is insurance product pricing...,
What is the price of an insurance...
56  cards
Chapter 8
What is another name for touchpoint,
What is channel in terms of commu...,
There are typically two kinds of ...
63  cards
Chapter 9
Define the following terms in rel...,
Whats an advantage to personal se...,
Define agent
61  cards
Chapter 10
What are the 4 main method insure...,
Most marketing communications are...,
The communication process that al...
74  cards

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LOMA 320- ISTAR

  • Class purpose General learning

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