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Intro To Marketing Part 3

This class was created by Brainscape user Conner Kimelman. Visit their profile to learn more about the creator.

By: Conner Kimelman
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Decks in this class (4)

Sesssion 24/25 PROMOTION
Promotion Decisions ● Components of Promotion ● Overview ● Comparison ●IMC- Integrated Marketing Communications ● Overview ● Examples ●Major Decisions
36  cards
Session 28 International Marketing
Cross-Cultural Analysis of Consumer Behavior ¢ Determine relevant motivations in the culture ¢ Determine characteristic behavior patterns ¢ Determine what broad cultural values are relevant to this product ¢ Determine characteristic forms of decision making ¢ Evaluate promotion methods appropriate to the culture ¢ Determine appropriate institutions for this product in the mind of consumers
18  cards
Guests + Cases
Brent hodgins,
Neil heymann,
L oreal case
5  cards
Happiness & money
Richard easterlin,
But how is happy measured,
Kahneman and diener
9  cards

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Intro To Marketing Part 3

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