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Integrated marketing communications

This class was created by Brainscape user Ayeh Abdali. Visit their profile to learn more about the creator.

By: Ayeh Abdali
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Decks in this class (9)

Lecture 1
What is imc,
What is advertisement,
What makes an ad great
9  cards
Lecture 2
What is the shannon weaver model ...,
What is the smcr model,
What are the key players in adver...
18  cards
Lecture 3
What is an advertiser brief,
What is the advertising communica...
23  cards
Lecture 4
What is strategic planning,
How to measure reactions to ads,
What are the problems of verbal m...
16  cards
Lecture 5
How can media choices help meet t...,
What is media planning,
What two main roles does media pl...
20  cards
Lecture 6
How can media choices help meet t...,
What are the 3 sources of informa...,
What is direct response marketing...
13  cards
Lecture 7
What are the sales promotion goals,
Why are companies spending more a...,
What are the 7 types of consumer ...
8  cards
Lecture 8
What are contact points and touch...,
Why are more brands wanting to in...,
Explain imc
5  cards
Final Exam Reviewing Session
Good or great ads work on two lev...,
Great advertising is a dual proce...,
What does a brand consist of
10  cards

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Integrated marketing communications

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