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Global Marketing

This class was created by Brainscape user Nicholai DeHaan. Visit their profile to learn more about the creator.

By: Nicholai DeHaan
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Decks in this class (17)

Test 1-chapter 1
Financial measures of global indu...,
Globalization of markets,
Levels of international marketing...
12  cards
Test 1- chapter 2
Rostow modernization model,
Economic development disparity,
National difference in political ...
16  cards
Test 1- chapter 3
Types of barriers tariffs,
Arguments of protectionism,
Types of barriers non tariff barr...
15  cards
Test 1- chapter 4
Beliefs,
Culture,
Attitudes
9  cards
Test 1- chapter 5
Confiscation,
Expropriation,
Nationalization
8  cards
Test 1-chapter 6
Tools for mis,
Information technology,
International marketing research
12  cards
Test 2 Chapter 7
Step 1 of market selection,
Step 2 of market selection,
Step 3 of market selection
14  cards
Test 2 chapter 8
Pitfall of exporting,
Exporting strategies,
Letters of credits and how they work
6  cards
Test 2 chapter 9
Licensing,
Advantages to licensing,
Disadvantages to licensing
10  cards
Test 2 chapter 10
Brands,
Product,
Brand equity
11  cards
Test 2 Chapter 11
Market skimming and financial obj...,
Penetration pricing and non finan...,
Cost based approaches to pricing
10  cards
Test 2 Chapter 12
Door to door selling,
Retailing in developing countries,
Global retailing strategies organic
7  cards
Test 3 Chapter 13
Imc,
Global advertising,
Standardization vs adaptation pri...
17  cards
Test 3 chapter 14
Other promotion mix,
Sales promotion definition,
Sales promotion benefits
21  cards
Test 3 chapter 15
The digital revolution a brief hi...,
The digital revolution a brief hi...,
The digital revolution a brief hi...
12  cards
test 3 chapter 16
Force 1 threat of new entrants,
Force 2 threat of substitute prod...,
Force 3 bargaining power of buyers
16  cards
test 3 chapter 17
Leadership and core competence,
Organization,
Organtization 2
9  cards

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Global Marketing

  • Class purpose General learning

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