This class was created by Brainscape user Rice K. Visit their profile to learn more about the creator.
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Rice K
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Decks in this class (7)
Marketing & marketing environment
What is marketing,
What is a brand,
Who or what is the ultimate user ...
15
cards
Marketing research
What is marketing research,
What is the mkis marketing inform...,
What 3 components are involved in...
13
cards
Consumer behaviour
What is the definition of consume...,
What are the 5 stages of the cons...,
How would you make a product serv...
16
cards
STP
What does stp stand for give an e...,
What is market segmentation and w...,
What is the reason for stp
11
cards
Price (Marketing Mix)
What is the definit,
What is pricing objective,
Identify and describe 4 types of ...
13
cards
Product (Marketing Mix)
What is the definition of product...,
Identify the layers of the produc...,
Identify and describe stages of t...
8
cards
Brands (part of product?)
What is a brand,
What does aaker 2014 state about ...,
Brands can be used to trigger ass...
5
cards
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Fundamentals of Marketing
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