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Foundations of Marketing

This class was created by Brainscape user Kate Ford-Marsden. Visit their profile to learn more about the creator.

By: Kate Ford-Marsden
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Decks in this class (12)

Intro to Marketing
What is marketing,
The twofold goal of marketing,
The 5 steps of the marketing process
33  cards
Company and Marketing Strategy
What is strategic planning,
Steps in strategic planning,
Business objectives
34  cards
Analysing the marketing environment
A company s marketing environment...,
A company s marketing environment...,
A company s marketing environment...
23  cards
Managing marketing information
Marketing information and custome...,
Managing marketing information cu...,
Managing marketing information ma...
19  cards
Consumer markets and buyer behaviour
Consumer buyer behavior,
Consumer markets,
Model of consumer behavior
28  cards
Products, Services, and Brands
Product,
Service,
Products services and experiences
35  cards
Pricing
What is a price,
What is price historically,
Price in the marketing mix
37  cards
Marketing Channels
Supply chains and the value deliv...,
Supply chains and the value deliv...,
Supply chains and the value deliv...
17  cards
Retailing and Wholesaling
Retailing first moment of truth,
Types of retailers amount of serv...,
Types of retailers relative price...
12  cards
Advertising and Public Relations
Integrated marketing communications,
Why is imc important,
Major advertising decisions
14  cards
Direct, Online, Social Media, and Mobile Marketing
Direct and digital marketing,
Direct and digital marketing rapi...,
Direct and digital marketing bene...
23  cards
Engaging Customers and Communicating Customer Value
The promotion mix,
Advertising,
Sales promotion
30  cards

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Foundations of Marketing

  • Class purpose General learning

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