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FINALE-MKG-3300

This class was created by Brainscape user Nicolas Fournier. Visit their profile to learn more about the creator.

By: Nicolas Fournier
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Decks in this class (8)

#6 L'analyse du marché et de la concurrence
Concept du marche et dutilisateur...,
Les outils daide a la decision 3 ...,
Lanalyse de la demande primaire
12  cards
#7 La segmentation
Le concept de segmentation de marche,
Postulats de la segmentation,
Lutilite de la segmentation
8  cards
#8 La différenciation et le positionnement
La differenciation,
Les principaux outils de differen...,
Laxe de differenciation 3 element...
10  cards
#9 La gestion des produits
Produit,
Hierarchisation du produit,
Autres termes de produit
13  cards
#10 La politique de prix
Le prix,
Le prix a un effet direct sur,
Limportance du prix dans le mix mkg
9  cards
#11 La gestion de la distribution
La nature des circuits de distrib...,
Les principaux termes designant l...,
Pourquoi les intermediaires
14  cards
#12 Les communications
Les communications mkg,
Communication interne,
Communication externe
12  cards
#13 Le marketing électronique
Le commerce electronique,
Les avantages fu commerces electr...,
Inconvenients
13  cards

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FINALE-MKG-3300

  • Class purpose General learning

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