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EBUS1614

This class was created by Brainscape user Nthalala Moketla. Visit their profile to learn more about the creator.

By: Nthalala Moketla
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Decks in this class (18)

Chapter 1
Entrepreneurs 1,
Entrepreneurship 2,
A true entrepreneur 3
20  cards
Chapter 1.2
Personal characteristics personal...,
Perseverance 2,
Commitment to business 3
26  cards
Chapter 2
A business enterprise 1,
The establishment 2,
Branch of industry 3
20  cards
Chapter 2.2
The mission statement and objecti...,
The functions of the business 2,
The production factors of the bus...
22  cards
Chapter 3
A business set up s 3 main stages 1,
Cultivation of an entrepreneurs c...,
Creativity 3
21  cards
Chapter 3.2
Viability study 1,
Before evaluating the ideas 2 thi...,
Activities of the business will c...
6  cards
Chapter 4
Viability study 1,
Once market research has been don...,
Market research 3
9  cards
Chapter6
Market segmentation 1,
Target marketing 2,
Product positioning 3
20  cards
Chapter 6.2
Psychographic segmentation 1,
Behavioral segmentation 2,
Consumers can be segmented on the...
21  cards
Chapter 6.3
Personal characteristics 1,
Steps in segmenting the industria...,
2 basis for sub diving markets 3
20  cards
Chapter 6.4
2 weighing factors to reflect the...,
3 assessing the current position ...,
4 projecting the future position ...
13  cards
Chapter 5
Marketing definition 1,
What the concept of exchange enta...,
The 5 conditions required for exc...
21  cards
Chapter 5.2
Financing 1,
Risk taking 2,
Exchange marketing activities 3
20  cards
Chapter 5.3
Financial function 1,
Purchasing function 2,
Public relations 3
18  cards
Chapter 7
Definition product 1,
Four distinct layers to a product 2,
Core product 3
21  cards
Chapter 7.2
Industrial products 1,
Classification of industrial prod...,
Production goods 3
21  cards
Chapter 7.3
Types of brands 1,
National branding has 3 branding ...,
Company name with brand 3
20  cards
Chapter 7.4
Early adopters 1,
Early majority 2,
Innovators 3
20  cards

More about
EBUS1614

  • Class purpose General learning

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