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Distribution Management

This class was created by Brainscape user Jose Mari Ernesto Aseron. Visit their profile to learn more about the creator.

By: Jose Mari Ernesto Aseron
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Decks in this class (10)

Chapter 1 Marketing Channel Concepts
Covers the entire supply chain fr...,
Largely involved in the last step...,
A distribution route is the path ...
9  cards
Chapter 2 The Channel Participants
What are the 3 basic divisions of...,
What are negotiatory functions,
Independent businesses that assis...
10  cards
Chapter 3 The Environment of Marketing Channels
What are the 5 environments of ma...,
The most obvious and pervasive ca...,
Is two consecutive quarters of de...
32  cards
CHAPTER 4: BEHAVIORAL PROCESSES IN MARKETING CHANNELS BEHAVIORAL DIMENSIONS
Can be defined as the system gene...,
Causes of channel conflict,
What are the possible effects of ...
13  cards
Chapter 5: Strategy in Marketing Channels
Kotler defines it as the broad pr...,
Six basic distribution decisions,
Is the basis for developing an ap...
13  cards
Chapter 6: Designing Marketing Channels
Refers to decisions associated wi...,
The channel design decision can b...,
Intensity at the various levels
19  cards
Chapter 7: Selecting the Channel Members
What are the 3 steps for selectin...,
What are the 7 sources used in fi...,
Having developed a list of prospe...
9  cards
Chapter 8 CHANNEL MARKET AND CHANNEL DESIGN STRATEGY
Are the most fundamental in desig...,
4 framework for market analysis,
The channel manager is responsibl...
5  cards
PM group 1 report
A fundamental part of political l...,
Raises many ethical questions but...,
Is a modern and dynamic field see...
26  cards
PM-Group 2 Political Strategy
Is about the forming of objective...,
Is about how parties candidates a...,
About strategic resource allocati...
11  cards

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Distribution Management

  • Class purpose General learning

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