This class was created by Brainscape user K J. Visit their profile to learn more about the creator.
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K J
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Decks in this class (11)
Topic 1 - Introduction
What is digital marketing,
Marketing campaign success holy t...,
Types of media
8
cards
Topic 2 - CM1, Share Value + Viral
What do marketers need to take no...,
What is viral marketing and name ...,
Describe self enhancement as one ...
5
cards
Topic 3 - CM2, Development Deployment & Seeding
Describe the binet field model an...,
Describe the google messy middle ...,
What are the 8 biases that influe...
6
cards
Topic 4 - SEO 1 (Introduction)
What is a search engine and how d...,
Describe the significance of keyw...,
What is intent in seo marketing
5
cards
Topic 5 - SEO 2 (Application)
What are backlinks and how do you...,
What are some link specific white...,
Describe seo auditing and what sc...
14
cards
Topic 6 - SEM
What is sem and how does it defer...,
What determines ad rank in sem,
Describe a google ad campaign str...
12
cards
Topic 7 - Social Media Marketing
List and describe how a social me...,
Draw and describe a facebook camp...,
Break down the auctioning process...
10
cards
Topic 8 - Email Marketing
Describe the pros of email market...,
What is email automation and illu...,
What are the 8 steps in email mar...
10
cards
Topic 9 - Measurement and Analytics
Name the channel specific metrics...,
What is google analytics and what...,
Illustrate the testing framework ...
4
cards
Topic 10 - Web Development & Design
Based on the gestalt theory of hu...,
When it comes to ux in web design...
2
cards
Topic 11 - Future of Digital Marketing
Name 4 current positive and negat...,
What is retail media and what are...,
With the rise of retail media and...
5
cards
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Digital Marketing
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