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digital and social media strategies

This class was created by Brainscape user Hendrik Diepers. Visit their profile to learn more about the creator.

By: Hendrik Diepers
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Decks in this class (18)

Lecture 2
Measuring advertising response ho...,
What are incremental sales and ho...,
Incremental profit
20  cards
Lecture 2 (2)
Data driven attribution key diffe...,
Markov attribution model data dri...,
Markov attribution models measuri...
13  cards
lecture 4
The goal of a marketing campaign ...,
How to evaluate the performance o...,
Roi formula
18  cards
lecture 4 (1)
Main point of an experiment,
Steps to analyze experimental data,
What descriptive statistics do yo...
18  cards
lecture 5
What are display ads,
How does an online ad get to appear,
Difficulty is not always perceived
17  cards
lecture 5 (1)
Estimating the treatment effect,
Do advertisers care where their a...,
Heterogeneity chains and ratings ...
8  cards
lecture 6
What are search engines,
How do search engines work main f...,
Crawling
19  cards
lecture 6 (1)
How does google determine what yo...,
How does google determine what yo...,
Three options for bids
8  cards
lecture 7
User generated content,
Social media,
Three factors that explain why so...
11  cards
lecture 8
Influencer marketing,
Who are influencers,
Types of influencers
16  cards
lecture 9
What is word of mouth marketing,
Organic word of mouth,
Ampliefied word of mouth
18  cards
lecture 10
Personalized emails,
Targeted offers increase spending by,
Does adding personalized content ...
7  cards
lecture 11
Pradeep k chintagunta,
Navdeep sahni,
Does adding personalized content ...
7  cards
lecture 12
Mobile marketing,
Why not just have one control gro...,
Bad app quality
10  cards
last lecture
Caveat,
What is the additional value to o...,
How do pricing strategies vary wi...
5  cards
lecture 1
Digital marketing,
Social media marketing,
Marketing strategy
11  cards
lecture 3
According to marketing evolution,
Key differences to attribute mode...,
Seeking answers to the following ...
13  cards
final final lecture
What are platforms,
How should a platform rank produc...,
Two channesl that ranking changes...
12  cards

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digital and social media strategies

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