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Consumer Insights

This class was created by Brainscape user Alicia Burgman. Visit their profile to learn more about the creator.

By: Alicia Burgman
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Decks in this class (8)

Motivations + Insights
Define customer motivation and it...,
Define consumer behaviour,
What are the components of consum...
28  cards
Segmentation
What are the 5 segmentation strat...,
What is geographical segmentation,
What is psychographic segmentation
21  cards
Attitude Formation
In terms of attitude behaviour wh...,
In terms of attitude behaviour wh...,
In terms of attitude behaviour wh...
12  cards
TRA
In relation to tra how can attitu...,
What is tra,
In terms of cognitive dissonance ...
8  cards
Research Methods
Why is research into consumer mot...,
List some research methods,
What are depth interviews
5  cards
Identity + Consumption
What is identity in terms of pers...,
What is identity work,
What is self concept
13  cards
Info Processing
What are the two information sear...,
What is an internal information s...,
What is an external information s...
12  cards
Decision- Making
What are the overall implications...,
What the three decision making pr...,
What is cognitive decision making...
17  cards

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Consumer Insights

  • Class purpose General learning

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