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Sarah S
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Decks in this class (7)
Chapter 5: Self
Self consciousness,
For public self those who score h...,
How consumption relates to self c...
14
cards
Chapter 6: Personality, Psychographics.
Personality,
Do people act consistent,
3 freudian theories
23
cards
Chapter 7: Attitude Formation
What are attitudes,
Attitude object,
Model of attitude formation
24
cards
Chapter 8: Attitude Change
Persuasion,
Way to change attitude persuade,
Consumption model
28
cards
Chapter 9:Individual decision making
How we make decisions,
Neo classical economic theory,
Behavioural influence
20
cards
Chapter 10: Situational Factors
Reference groups,
Referent power,
Information power
15
cards
Chapter 11: Situational factors
Temporal factors,
Can retailer manage perception of...,
Managing time perceptions
5
cards
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Consumer behaviour part 2
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