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Consumer Behaviour

This class was created by Brainscape user Anske Niekerk. Visit their profile to learn more about the creator.

By: Anske Niekerk
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Decks in this class (16)

Chapter 1
Definition of consumer behaviour,
The term consumer behaviour inclu...,
Take note of the reasons why unde...
20  cards
Chapter 2
Definition of market value,
Universal value,
Personal value
21  cards
Chapter 3
Demographic characteristics,
Individual aspects,
Household aspects
10  cards
Chapter 4
What is culture definition,
We are now going to look at the d...,
Language symbols and rituals
21  cards
Chapter 5
Nature of reference groups,
There are several types of refere...,
Formal reference groups
17  cards
Chapter 6
Personal characteristics,
Race,
Gender
29  cards
Chapter 7
Nature of perception,
The five senses,
Perception is selective
29  cards
Chapter 8
Motivation,
Attitude,
Nature of motivation
31  cards
Chapter 9
Consumer analysis,
A consumer analysis consists of t...,
Consumer decision making process
20  cards
Chapter 10
Diffusion of innovation definition,
Let us now look at the four main ...,
Innovation
31  cards
Chapter 11
Define communication,
This definition emphasises four m...,
Communication as a transaction
31  cards
Chapter 12
Introduction to segmentation,
Stp process,
Market segmentation
43  cards
Chapter 13
Introduction to consumer loyalty,
Brand loyalty,
Formation of brand loyalty
26  cards
Chapter 14
Introduction to building relation...,
The marketing mix consists of the...,
Relationship marketing
20  cards
Chapter 15
Introduction to the internet,
The advantages to organisations a...,
Internet web and e commerce
8  cards
Focus
Developing trends that influence ...,
Green marketing,
Cause related marketing
46  cards

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Consumer Behaviour

  • Class purpose General learning

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