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Julia SC
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Decks in this class (16)
Chapter 1 ✨
1
cards
Chapter 5: The Self 🌸
Happiness,
Hedonic treadmill,
Need satisfaction
26
cards
Chapter 7: Attitudes 🛍
Attitude,
Attitude affective component,
Attitude behavioural compontent
22
cards
Political Identity
Political identity,
Epistemic needs,
Existential needs
15
cards
Textbook: Chapter 11
Two step flow model of influence,
Surrogate consumer,
Influence network
57
cards
Chapter 2: Perception 👀
Sensation,
Perception,
Sensory marketing
25
cards
Chapter 3: Memory and Learning 📚
Extinction of conditioned response,
Ucs,
Ucr
25
cards
Chapter 8
Involvement,
Elaboration likelihood model high...,
Elaboration likelihood model low ...
13
cards
Chapter 9 🥰
Classical economics perspective,
Consumer behaviour perspective,
Prospect theory
18
cards
Group Influence & Social Media
Reference groups brand communities,
Reference groups,
Reference group propinquity
18
cards
Income & Social Class
Gini coefficient,
Money and happiness hedonic tread...,
Money and happiness need satisfac...
16
cards
Creation and Diffusion of Culture
Continuous innovation,
Innovation,
Dynamically continuous innovation
10
cards
Cultural Influences on Consumer Behaviour
Cross cultural marketing standard...,
Individualism versus collectivism,
Uncertainty avoidance
16
cards
Chapter 4: Motivation and Affect ✨
Motivation,
Psychogenic needs,
Maslow s hierarchy of needs
23
cards
Research: Experimental Method
Qualitative research,
Quantitative research,
Quantitative research methods sur...
38
cards
Chapter 6: Personality, Lifestyles, and Values ⭐️
Segmenting,
Targeting,
Positioning
6
cards
More about
COMM 362
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