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Decks in this class (20)
Section Eleven • Choosing Strategic Direction - Marketing Strategies (Ansoff's)
What is strategic direction 3 bul...,
What does strategic direction inf...,
What are key factors in setting s...
11
cards
Section Eleven • Choosing Strategic Direction - Positioning Strategies
Explain strategic positioning 2 b...,
What are the two types of competi...,
Explain cost advantage 2 bullets
19
cards
Section Twelve • Strategic Methods - International Business Strategies (Bartlett and Ghoshal)
Explain how multinationals can be...,
What are bartlett and ghoshal s i...,
What two things can be used to he...
13
cards
Section Eight • Internal Analysis - Methods of Assessing Performance (Kaplan and Norton, Elkington)
Describe what kaplan and norton s...,
What does the balanced scorecard ...,
What do managers need to consider...
12
cards
Section Two - Management and Decision Making - Management and Leadership
What do managers do 6 bullets,
What is the difference between ma...,
What are the different management...
22
cards
Section Three - Marketing Decisions - Marketing Mix (product)
What are three types of consumer ...,
What are convenience products,
Explain shopping products
21
cards
Section Twelve • Strategic Methods - Business Growth -- Organic
What is organic growth,
What are advantages of organic gr...,
Disadvantages of organic growth c...
13
cards
Section Twelve • Strategic Methods - Business Growth
What is economies of scale,
What are different types of inter...,
Describe technical economies of s...
13
cards
Section Nine - Analysing the External Environment - Business and the Social Environment (CSR Pyramid)
Traditionally who s needs were pr...,
What is the csr pyramid showing,
What does the csr pyramid look like
3
cards
Section Eight • Internal Analysis - Analysing Overall Performance
What are examples of non financia...,
What are examples of non financia...,
What are examples of non financia...
8
cards
Section Six - Human Resource Decisions - Motivation and Job Design
Explain how motivated employees g...,
Explain taylor and his relation w...,
What did taylor believe would bri...
12
cards
Section Nine - Analysing the External Environment - Business and the Competitive Environment
What does porter s five forces mo...,
Explain barriers to entry,
What are strategies to raise barr...
10
cards
Section Three - Marketing Decisions - STP
What is stp,
Show the stages in which,
What are the different ways to se...
18
cards
Section Three - Marketing Decisions - Marketing Mix (price)
What factors affect pricing decis...,
Explain price skimming,
Explain penetration pricing
4
cards
Section Three - Marketing Decisions - Marketing Mix (promotion)
What is promotion designed to do,
What are key aspects of promotion,
What are the types of ads
6
cards
Section Three - Marketing Decisions - Marketing Mix (place)
What are retailers,
What are wholesalers,
What are the different channels o...
7
cards
Section Three - Marketing Decisions - People, Process and Physical Environment
Why is people so important to a b...,
Why is it a benefit if employees ...,
What is process
9
cards
Section Six - Human Resource Decisions - Human Resource Objectives
What is the purpose of hrm,
What are hr objectives influenced by,
What are examples of hr objectives
14
cards
Section Two - Management and Decision Making - Management Decision Making
Fill in the blanks for how the sc...,
What is an advantage of scientifi...,
What are disadvantages of scienti...
16
cards
section Thirteen - Managing Change - Causes of Change
What are internal factors causing...,
Explain why incremental change is...
7
cards
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CGP AQA Business
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