This class was created by Brainscape user VALERIA KAREN ARRARTE MANNHEIM. Visit their profile to learn more about the creator.

Decks in this class (11)

1.1: Understanding business activity
Define the term business and expl...,
Distinguish between goods and ser...,
Distinguish between needs and wants
12  cards
1.2: Types of business organisation
Sectors of the economyprivate pub...,
Explain the advantages and disadv...,
Describe the following for profit...
8  cards
1.3: Stakeholders
Define stakeholder,
Describe the difference between i...,
Describe the aims of internal sta...
8  cards
1.4: Business objectives
Describe business objectives,
Describe business objectives for ...,
Explain why certain business obje...
6  cards
2.1 Introduction to marketing
Define the term marketing,
Outline roles of the marketing de...,
Explain key marketing terminology...
13  cards
2.2: Market segmentation
Define the term target market,
Market segmentation,
Explain the advantages and disadv...
5  cards
2.3: The marketing mix
Define the term product,
Prepare a product life cycle expl...,
Explain extension strategies a bu...
17  cards
2.4: Market research
Define the term market research a...,
Distinguish between primary and s...,
Describe methods of both primary ...
3  cards
3.1: The external environment
Steeple,
Describe each factor social techn...,
Technological economic ethical po...
8  cards
Ethnical: Fair trade
Describe the term fair trade,
Fair trade products,
Describe the term fair trade premium
7  cards
Political and legal factors
Political factors,
Political stability,
Definitions corporation tax
9  cards

More about
Bussines

  • Class purpose General learning

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